The Established Titans

“Buying a used car should be an exciting journey, not a stressful gamble.” For a while, buying a used car in India was a process full of asymmetry in information and haggling. However, things underwent a paradigm shift in the recent years. Spinny leads by example in this transformation, as it has become synonymous with honesty and transparency. Starting as an idea propelled by dissatisfaction with the current system and growing to become a billion-dollar “unicorn,” Niraj Singh, Ramanshu Mahaur, and Mohit Gupta established Spinny in 2015. It now boasts of its innovative methods coupled with unwavering commitment to the customers A Shared Disillusionment Niraj, Ramanshu, and Mohit, a team with diverse backgrounds. Niraj, the experienced investor, Ramanshu, the tech wiz from Adobe, and Mohit, the operations expert from Flipkart – were united by their ambition to create a better way to buy and sell used cars. Niraj, frustrated by the lack of transparency in the used car market, envisioned Spinny as a solution. Ramanshu brought his technical expertise, and Mohit his operational experience from Flipkart, to build a strong team of over 50 passionate individuals. Driven by a desire to transform the used car industry, they identified a gap where technology could be leveraged to create a customer-centric experience. Spinny was born from the desire to replace the opaque and often frustrating used car market with a platform built on integrity and trust. The Murky Waters of Traditional Used Car Buying The lack of transparency in the traditionally used car market made it a breeding ground for anxieties. Inaccurate descriptions, unreliable sellers, and difficulty verifying a car’s history exposed buyers to hidden issues, malpractices, and eventually expensive blunders.  The used car buying experience was a labyrinth of frustration. The experience was time-consuming, perplexing, and nerve-racking from searching scattered inventories, and stressful haggling to limited financing options, inconvenient inspections, and test drives. Spinny aimed to eliminate these barriers and give a smooth, clear as well as comfortable path for customers looking for cars. The old-fashioned used car market was a high-risk undertaking. It was exposed to unseen issues like engine problems or previous accidents due to a lack of comprehensive inspection. Also, even if it managed to clear these initial inconveniences, limited post-sale services and no warranty coverage meant that buyers were still exposed to unexpected expenses of repairs in the future. Through its curated choice of inspected cars and strong after-sales support, Spinny wanted to erase this uncertainty by ensuring that one enjoys a dependable driving experience. Standing Out from the Madding Crowd Spinny knew simply offering better quality pre-owned vehicles wasn’t enough. It realized that it was necessary to have a website that could be easily navigated to make car buying easier. The company built a robust online platform for users to view a wide range of used cars. The platform had robust filters, where one can search over an extensive array of pre-owned cars by manufacturer, model, price, and features. This meant that potential customers no longer had to go through the hassle of visiting dealerships but could instead arrange for them to bring the vehicles home for test driving any day they wanted.  Spinny’s commitment to transparency did not end with its platform. They followed a well-defined pricing policy, so there are no hidden charges or unexpected costs. Additionally, Spinny provided a 5-day return policy and also warranties on engines and gearboxes for one year, reducing consumer apprehensions even further. This customer-focused method of building trust and convenience helped propel Spinny’s success story. Spinny simplified the purchase and sale of used cars through its online platform. Sellers requested an on-site inspection without charge if the car passes the 200-point inspection test, Spinny handles the sale and paperwork. As buyers sit on their couches they can have peace of mind through Spinny-certified vehicles, exhaustive examination, guarantees along financial support. Building Customer Acquisition in a Competitive Landscape The pre-owned car market in India was a highly competitive space. Spinny took a strategic approach to digital marketing to carve out its niche. It maximized the search engine optimization (SEO) of its platform on the internet so that when anyone searches for used cars, it would be among the first ones to appear. Social media campaigns targeted potential automobile buyers by underscoring some unique qualities associated with Spinny’s products and services.  Moreover, partnerships with online portals and automotive marketplaces increased its reach on the web. Nevertheless, positive word-of-mouth referrals have worked for Spinny as a marketing tool.  Consequently, they developed an unswerving commitment to transparency, making them amass loyalty from customers who incessantly refer Spinny to others. Paving the Way for the New Era The indelible impact of Spinny on India’s used car market can’t be exaggerated. In 2021, the firm earned unicorn status which made it one of the billion-dollar startups in a record time. This achievement demonstrates how innovative the firm is, hence leading to disruptions in entrenched markets.  Additionally, Spinny has been recognized for its commitment to ethical business practices. They were awarded as ET Awards’ Emerging Company of the Year in 2020 (Emerging Companies section). Again, their dedication to transparency and technology got them into Deloitte’s Technology Fast 50 India Awards 2020. These praises prove that Spinny has done an exceptional job in transforming the used-car buying landscape of India. Spreading Transparency Gospel Beyond the many accolades Spinny received, Its vision has been far-reaching. The company has defined an ambitious path for itself in the years ahead via two objectives. Firstly, aggressive geographical expansion and secondly, a firm commitment to continuous innovation. Spinny currently operates in limited cities across India. However, it realized that the pre-owned car segment presents vast untapped possibilities throughout the country. Its expansion ambitions are audacious, with plans to establish a footprint in several new cities within the next few years.  This geographical diversification will allow potential car buyers in these markets access to Spinny’s transparent and stress-free vehicle purchase experience and give car sellers a reliable platform for disposing of

“Innovation distinguishes between a leader and a follower.” In today’s fast-paced world, convenience reigns supreme. We juggle busy schedules, demanding careers, and a constant stream of online interactions. When it comes to financial management, what’s not wanted is a complicated payment process that lasts forever. And that’s where Simpl steps in, revolutionizing fintech with a user-centered approach. Buy Now, Pay Later (BNPL) emerged as a convenient alternative to old-fashioned credit systems with the rise of the new flexible payment era. This enabled customers to split their purchases into smaller and not infrequent interest-free installments thereby making it more pocket-friendly. This attracted BNPL to young people and budget-conscious shoppers who did not like incurring any debt through credit cards. Simpl is a major fintech startup aimed at transforming online transactions into frictionless payment experiences. It was founded based on trust and transparency and provided its customers and merchants with innovative responses. Frictionless Payments for Today’s Consumer Simpl’s story starts with the personal frustration of one of the founders, Nitya Sharma, who faced difficulty in obtaining a credit card upon returning to India from the US.  This experience contrasted sharply with the readily available “khata credit” offered by local merchants, a system based on trust and personal relationships. This sparked the idea for Simpl to bridge the gap between the traditional credit card system and the informality of “khata credit.”  Founded in 2015, Simpl aimed to leverage technology to create a modern version of “khata credit” for online transactions. Simpl’s early success stemmed from a focus on user experience and building trust. They prioritized a simple one-tap checkout, eliminating complicated forms and approvals that frustrated customers. Additionally, by being transparent about fees and communicating credit limits, Simpl built trust with a customer base hesitant to use traditional credit cards.  Finally, strategic partnerships with key players like Razorpay and Shopify significantly increased Simpl’s reach and user base, solidifying its position in the market. Simpl’s mission was twofold. Firstly, to streamline transactions for all and create a financially inclusive future, and secondly, to seek to eliminate the complexity and frictions that usually accompany online payments thereby making it possible for everyone to easily go through the process.  This corresponded with the aspiration for a world where financial instruments are within reach of many people, which will enable them to take responsibility for their economic affairs. Simpl aspired to develop an all-inclusive financial ecosystem by championing openness in its dealings and suggesting different payment options including the Buy Now Pay Later (BNPL) initiative. Factors Propelling Simpl’s Growth  The Indian financial landscape has witnessed a revolution in recent years, and Simpl stood at the forefront of this transformation. Several key factors fueled Simpl’s meteoric rise, propelling them to become a major player in the fintech industry.  By capitalizing on the e-commerce market, catering to the growing demand for financial flexibility, and adopting a mobile-first strategy, Simpl perfectly positioned itself to become a major player in India’s fintech revolution.  Revolutionizing the Checkout Experience Checkout is what Simpl tried to streamline and make more efficient so that it becomes less of a boring challenge and more of a user-friendly and simple experience. A seamless, one-tap checkout experience. It achieved this through the introduction of functions such as one-tap payments which eliminated tedious forms and passwords. Moreover, the easy-to-use mobile app that integrated with popular e-commerce platforms for shopping on the go and facilitating payments. However, Simpl goes beyond checkouts. Additional features like split payments and bill reminders enhanced the user experience by catering to everyday financial needs. By putting user convenience first and being open about fees & limits, Simpl had completely overhauled online payment in India. This fanatical customer focus has made them a preference for both consumers as well as merchants alike. “Buy Now, Pay Later” Consumer Advantage Simpl’s Buy Now, Pay Later (BNPL) initiative was more than merely splitting bills. It allows you to pay for what you want over time without straining your budget. Unlike traditional credit cards which came with high fees, Simpl’s BNPL usually charged no interest and provided all payments made on schedule allowing you to have control over your financial obligations and avoiding getting into debt. Moreover, it helped in managing cash flow by spreading out payments thus freeing funds for other purposes. Simpl set clear limits and transparent terms that encouraged responsible spending habits among its consumers. You can keep track of purchases and control how much you spend on credit to develop prudent financial practices. By effectively splitting payment, this increased the buying power hence enabling one to indulge their desires or meet bigger requirements earlier than expected. Therefore, it enabled consumers to make smart choices regarding finances, manage budgets, and eventually take charge of their money affairs–all at once! Building a Thriving Merchant Network Simpl understood that a thriving online ecosystem requires happy merchants just as much as happy customers. Investing in the Future of Payments Simpl wasn’t just revolutionizing payments today they’re actively shaping the future of the industry. Shaping the Financial Landscape Simpl believed financial tools shouldn’t be a privilege. It offered credit options beyond traditional systems, allowing more people to participate in the digital economy. It provided educational resources to help users build healthy financial habits and avoid debt traps. Simpl collaborated with established financial institutions to reach underserved communities. They’re exploring innovative solutions like offline payments to bridge the digital divide. Clear communication and fair pricing ensure responsible financial decisions and access for all. Beyond Payments – A Holistic Ecosystem  Simpl’s vision transcends revolutionizing checkouts. They aimed to construct a comprehensive financial ecosystem catering to users’ evolving needs. Simpl’s journey highlights their dedication to innovation and user experience. They’ve revolutionized online payments in India and aim to be a global leader. While global expansion presents challenges, their commitment to user experience, collaboration, and financial wellness positions them for success. Their vision goes beyond payments, empowering users to build a brighter financial future. Simpl’s story continues as they shape the future of finance, one

“Lifelong learning is the only way to stay ahead in a world that never stops changing.” Nothing is as dynamic as the professional world. Technology changes regularly while industries reshape and the skill sets that lead to a successful career alter frequently. This pace of change has created a critical problem with a growing gap between employer needs and workforce qualifications. Traditional education, often are slow to adapt and struggles to keep pace. This observation sparked the creation of upGrad one-stop platform for transformational education. upGrad identified with individuals who have family, personal obligations, and work responsibilities. Traditional education can be challenging to accommodate into busy timetables. Yet upGrad offers alternative, flexible programs that are relevant for industry professionals! Whether a learner wants to acquire more skills, learn new ones, or take a complete course leading to graduation from college or university, upGrad offers all these options! Building From the Groundwork UpGrad Co-founders, namely Phalgun Kompalli, Mayank Kumar, Ronnie Screwvala, and Ravijot Chugh, knew that the battle over internet education would be fierce. Almost drowned in a sea of contenders when they unveiled their platform in 2015. It was not an easy task for them to cut through the noise and attract potential students. It was essential to have a different identity. The materials had to be top-notch and relevant because their competition was high. However, the vision of these founders for online learning in the future was outstanding. At this point, it became difficult to forge partnerships with world-class universities from scratch. Persuading established higher education institutions to accept such collaboration means having something valuable. The goal was to demonstrate UpGrad’s commitment to academic excellence and outline how online education will develop in the future. The initial hurdles were more than brand awareness and content creation. Besides that, there was also a need for UpGrad to establish a strong technology foundation to ensure that its online programs went on without any hitch at all times. Accordingly, the learning management system (LMS) needed for this purpose had to be simple enough for users while remaining scalable enough for an expanding student population. UpGrad’s mission is propelled by the desire to make high-quality education accessible. The barriers are supposed to be removed, and all people supported, regardless of their background or current state of affairs with the skills and knowledge critical for thriving in a digital era.  Its vision is ambitious, that it will become the leading online higher education platform globally. They envisioned a future where online learning isn’t an alternative but a career highway for everyone across the globe, thus shaping the educational world. UpGrad’s objective is to inform learners and make them professionals who can be easily employed anywhere in this dynamic labor market. Innovation and Collaboration  UpGrad started as a small startup as compared to its current status as an industry leader. The success of UpGrad depended on its two-pronged strategy – innovation and collaboration. As far as innovation is concerned, UpGrad created cutting-edge learning programs that addressed the changing needs of industries. They identified what skills were in demand and put the knowledge into practice through interesting curriculums. This guarantees employers who want to hire graduates possessing the needed know-how. Collaboration was another cornerstone of UpGrad’s triumphant story. They linked with top institutions like IIT Delhi, MICA, and Liverpool Business School, which are high-profile Universities in India and worldwide. Ownership by these schools enhanced the credibility of their programs.  Thirdly, UpGrad developed relationships with industry leaders. All these collaborations lead to the inclusion of case studies based on actual situations and guest lectures given by veterans in the field. Students are awarded certifications recognized by the relevant authorities. This combination ensured that they came out theoretically strong and ready to hit the ground running.  UpGrad’s commitment to innovation and collaboration has created a win-win situation for learners, universities, and industry leaders, solidifying their position as frontrunners in online education. The UpGrad Advantage  UpGrad doesn’t prescribe the one-size-fits-all approach to education. It understands that grown-up learners frequently struggle with numerous commitments, including work and family obligations, and need flexibility. This is what their blended learning methodology is there for. UpGrad offers a comprehensive learning experience that accommodates different learning styles and timetables. The foundation of this approach is a strong online learning platform. Learners have access to a vast library of recorded video lectures, interactive modules, and downloadable study materials. As such, they can learn at any pace, go back to complex topics, or even customize their journey as they deem fit. In contrast with passive learning methods only, UpGrad involves live sessions whereby industry specialists interact with learners electronically regarding various topics in business management, among other courses. This allows students to raise queries about any unclear content discussed in class as well as engage each other in group discussions. UpGrad acknowledges that personal guidance is crucial, particularly for students going through career transitions. This is why they offer special mentoring assistance. Enrollees connected with seasoned mentors walk them through the course, respond to queries, and give direction on careers. This individualized approach helps learners remain encouraged and backed in their academic life. Industry-recognized certifications and postgraduate degrees are the culmination of blended learning. UpGrad’s emphasis on practical skills ensures that its graduates are well-prepared for success in their selected fields. It is this mix of adaptability, expert teaching, and personalized support that makes UpGrad an attractive option for professionals looking to retool or upskill in preparation for future careers. Beyond the Classroom Being a course provider alone is not why UpGrad stands out among numerous online education providers. It has created its niche using three main factors. Firstly, they carefully align their programs with the industry. They identify relevant skills in demand and reflect them on the curriculum to ensure that the students come out knowing what employers want. Secondly, UpGrad utilizes collaboration as a tool for learning. Collaboration yields results regarding academic rigor and program branding by partnering with known universities. However, UpGrad’s

“HR is not about paperwork; it’s about people. It’s about helping people reach their full potential.”      Have you struggled to manage your employees with outdated software? Was it hard to find your way out of a maze of paperwork and scattered information? Was the process time-consuming? Did clunky softwares hinder the strategic management of the workforce?  Earlier, the HR tech landscape was plagued with inadequacies. The softwares was stuck on desktops, lacking features for the modern workforce. Manual tasks slowed things down, making it hard for HR to focus on building strategies. Desktop tools also limited accessibility in a mobile-driven environment. Traditional software felt impersonal and lacked transparency, making it less engaging for employees. The hindrances combined to create a frustrating experience for both HR professionals and employees, which led to the emergence of Darwinbox in 2015. It revolutionized the HR space.  The Origin Story  Darwinbox’s story starts not with a bang, but with a keen observation of the inadequacies plaguing the HR tech landscape. The founding trio, Chaitanya Peddi, Jayant Paleti, and Rohit Chennamaneni, weren’t strangers to the world of HR. Chaitanya, with his experience in HR consulting and product development, and Jayant, an investment banker who witnessed HR challenges firsthand during mergers and acquisitions, saw the pain points businesses faced. Rohit, with his background in technology giants like McKinsey and Google, understood the power of innovation to solve complex problems. Their vision was born from a shared frustration. Darwinbox’s mission and vision were two sides of the same coin. The mission was to become a facilitator of an entire HR transformation with the caveat that they want HR to be human again. Simply put, this entails enabling HR practitioners to automate routine tasks so that they can concentrate on strategic initiatives and employee engagement. Furthermore, Darwinbox foresaw an era where the human resources team would be able to concentrate on things that matter most, which included promoting a positive work environment among others. This emphasis on being human also applies to staff members as well.  On top of that, Darwinbox wanted to make sure that the user experience was hassle-free through intuitive interfaces and mobile accessibility. They dream of an HR technology-empowered world where both employees and HR professionals are armed with the tools and information needed for successful businesses with a productive, happy, and ready-for-future team. Building from the Ground Up A lot of problems were encountered in the first few days, especially in its quest to make a name for itself within an overcrowded HR technology market. The latter was dominated by well-known companies who had spent years building their brand images. Thus, Darwinbox, as a young startup company, had to fight for space and persuade firms to abandon the established systems they were used to. This challenge was more than generating awareness of their brand. It was also imperative that Darwinbox proved the superiority of its mechanism. They needed to convince organizations that their cloud-based all-in-one HRMS was much better than traditional siloed solutions. There were other hurdles, namely security and scalability. Therefore, it was essential to establish a strong technological infrastructure that could not just guarantee data security but would also accommodate a growing number of clients seamlessly. Darwinbox had to build trust beyond technology. That being said, HR data is sensitive, and therefore businesses need to know that it is secure and handled responsibly by Darwinbox. In this way, strong data privacy practices and trust building in their overall security protocols had to be created. These early struggles were not about externalities only. At the same time, Darwinbox had its internal development to concentrate on as well. It was vital for them to create a great team that could address issues of HR tech complexities and actualize their vision into the live platform. Nevertheless, these challenges became an incubator for innovation, which helped them pave the way for success in future years. Blooming in the Market Darwinbox realized that to be unique, they should not imitate existing solutions but rather continuously innovate HR technology. This passion for novelty had become their greatest driving force. One of the cornerstones of their innovation policy was a constant concentration on functionalities that appeal to the constantly changing desires in the HR landscape. Darwinbox did not just provide a fixed list of features instead, it monitored changes and offered practical answers. They realized that remote work was gaining popularity and, as such, came up with tools to enable easy remote onboarding as well as online collaboration software among other systems for virtual performance management. An additional thing that is important in their innovation is that they had an undying commitment to cloud-based technology. Doing this makes it possible for teams distributed geographically to access the data no matter how big or small the client base is. With employees having access to the platform 24/7, all days of the week, it enabled them to take control of their HR requirements while on the move. In addition, Darwinbox also holds a mobile-first philosophy. This gave employees an easy time when accessing their smartphones for different reasons. Innovation transcends beyond technology. Darwinbox knew that there was a human-centered model behind a successful HR platform. This is reflected in aspects like gamified training modules, internal communication tools, and recognition programs, which spur employee engagement. Since then, Darwinbox has been at the forefront by constantly innovating at the crossroads between technology and human beings’ needs emerging as a leader within the HR tech industry, attracting businesses and talent alike. A Symphony of Functionality The HRMS is not Darwinbox, but a whistle-blowing orchestra intended to play and bring the entire life cycle of the employee together. In one platform, from talent acquisition to developing a vibrant workplace can create what seems impossible. This is the force that powers Darwinbox. The comprehensive array of features is situated at the heart of this symphony. Recruitment and onboarding are easily taken care of through applicant tracking systems, automated workflows, and digital onboarding tools. Performance management

“The best way to predict the future is to invent it.”  Developers enjoy and love focusing on what they do best, which is building software, but managing a ‘device zoo’ of physical devices and maintaining compatibility across numerous browser versions is a tedious task. BrowserStack came as a revolution in an ever-evolving world of software development in 2011 to ensure developers can work flawlessly across different browsers and devices and continue shaping the future of software testing.  Transforming Frustration into a Success Narrative  Earlier, testing involved a complex process. Imagine a room overflowing with various smartphones, tablets, laptops, and desktops (known as the ‘device zoo’), where each device requires multiple browsers to be installed and maintained with the latest versions. Updating browsers across various devices was a constant chore, and unexpected compatibility issues arose on different browser versions. This task consumed valuable physical space and demanded significant time and resources. It wasn’t just Ritesh Arora and Nakul Aggarwal’s struggle but was a developer’s nightmare everywhere. Their frustration with this inefficient and time-consuming process ignited the idea for BrowserStack.  BrowserStack began as a simple idea of the shared frustration of two developers, Ritesh Arora and Nakul Aggarwal, who had the potential to revolutionize software development. They aimed to streamline cross-browser testing and empower developers to focus on building softwares.  Building and Scaling the Cloud  Previously, ensuring a website or app functioning seamlessly across different browsers and devices was a tedious task. Developers faced several challenges: BrowserStack understood the developer’s plight and tackled these challenges by providing a convenient, efficient cloud-based platform addressing the need for technology-driven convenience.  By offering a suite of testing tools, BrowserStack significantly increased developer efficiency and allowed developers to reach their full potential.  Expanding Portfolio from Web Testing to Mobile and Automation  Following the success of building convenience for developers over web testing, BrowserStack started adapting to the ever-evolving software environment to address the growing demand for mobile app testing and automation.  As mobile applications skyrocketed in popularity, it brought about a new set of challenges for developers:  BrowserStack recognized these challenges and strategically adapted and expanded their portfolio:  BrowserStack’s convenience and dexterity in adjusting according to change was further recognized as well as its increasing call for effectiveness whereas it embraced flexibility. Repetitive manual testing significantly drained the time of developers. It hampered development, speed, and innovation. To overcome this challenge, BrowserStack introduced a suite of powerful automation tools.  It allowed developers to write automated scripts for repetitive test cases. It freed up their time for more complex tasks and improved testing efficiency. Automation further allowed broader test coverage across vast browsers and devices, leading to a lower risk of bugs. Furthermore, automated tests offered reliable results, reducing human error and providing a stable development process.  By expanding its product portfolio, BrowserStack secured its position as a comprehensive software testing platform. They catered to the evolving needs of developers and provided a holistic solution involving web testing, mobile testing, and valuable automation tools.  Early Investment and Building a Strong Team To initiate the rise of BrowserStack as a software-testing firm, it attracted early financing and created an energetic and beneficial climate. The investors identified the potential in it and offered it resources that could facilitate its development. It gave attention to empowering developers, something that led them to become unicorns in the tech industry.  The investment enabled BrowserStack to add up its cloud infrastructure to accommodate a rising user base and maintain an active testing environment. This investment facilitated building a human powerhouse with rich experience and a shared vision for driving BrowserStack forward.  It is this passionate group of programmers, engineers, and business people who became partners in improving the lives of developers globally.  The Unicorn Leap BrowserStack did a Series A funding in 2018 and secured $50 million in investment straight away from just Accel. It was a profitable venture with some of the world’s biggest companies as customers using its browser-testing product. Six years post the Series A funding round, BrowserStack boasted four products actively utilized by customers spanning 135 countries. Among its prominent clientele were renowned names such as Walt Disney, Tesco, Microsoft, Facebook, Twitter, Airbnb, and Virgin Pulse.  Over the period, BrowserStack’s customer base was looking forward to more solutions from the company to help them solve ever more intricate use cases around testing. At the same time, BrowserStack made significant investments in its go-to-market operations, expanding its footprint and upgrading its customer support services. BrowserStack had a breakthrough in 2021 through its series B funding round. This was a round led by BOND with participation from other investors like Insight Partners and existing investor Accel that raised a $200 million investment. The investment enabled continuous growth and propelled it into the unicorn club where startups are valued at over $1 billion. The strategic partnerships in the Series B funding round marked a turning point for BrowserStack becoming a one-stop shop for developers seeking an extensive and efficient testing platform. It now became recognized as one of the most important players in the software development ecosystem which attracted a talent pool alongside additional avenues of investment. Capital inflow caused BrowserStack to direct massive investments towards research and development. This supported innovation which allowed it to keep pace with the rapidly changing market dynamics. BrowserStack was no longer just a disruptive startup they were a leader shaping the industry’s future. Beyond the Unicorn and Shaping the Future Landscape  BrowserStack’s ambition extended far beyond the financial milestone after reaching unicorn status.  This was done through consistent improvement of the platform through feedback from users and the evolving needs of developers. It also contributed to the developer community by deploying a software development ecosystem, providing educational resources, and organizing conferences among other initiatives. In addition, it provided a place where developers could interact with each other so that they could share best practices.  Furthermore, it probed into new technologies while at the same time maintaining focus on user needs and developer experience. BrowserStack